TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as established television formats, relying on fixed air times via cable. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and streaming services